Last but not least: "What men really want" reloaded

Two thirds of respondents prefer a slim and athletic figure. Zurich residents in particular pay above-average attention to this (70 percent!). The eyes are the most fascinating feature of a woman's face (47 percent). For almost a quarter, a woman's hair is an important feature. Breasts and buttocks are also an eye-catcher for almost one in four men, although interestingly, the people of Eastern Switzerland are particularly receptive to these charms.

But now to the inner values - because, as we all know, these are what really count: Male singles are looking for a partner who is intelligent (55%), has a good sense of humor (52%) and is enterprising (44%). Erotic charisma (whether this can be attributed to external or internal values is a moot point at this point) is in fourth place on the wish list for 39% of respondents. Above all, the people from Bern and the Central Plateau attach above-average importance to this characteristic. Tidiness and independence of the partner are only important to one in five. It is particularly important to men that she is there for them when they need her (71 percent), but gives them enough freedom (55 percent). Men are more likely to be annoyed if their partner constantly reprimands them (75 percent), controls them (68 percent), talks a lot (30 percent) or meets up with their ex (24 percent).

Let's summarize: The man wants a slender woman with beautiful eyes, flowing hair, a plump bust, firm bottom and an erotic charisma that will blow you away. She should have something on her mind, but still laugh at his stupid jokes. She has to give him all the freedom he wants and neither control him nor constantly nag him. She should accept that she has no freedom herself and is not allowed to meet up with her ex. She should look pretty, but for God's sake, not talk too much. All in all, no new insights - but well, we've talked about it again. Advertising Week wishes you a Happy Men's Day!