Last but not least: Publisher recalls deadly recipe
The publisher Hoffmann und Campe launched a special kind of recall on Thursday. Booksellers and reviewers were asked to return a recipe card from the publisher's current preview.
The fictitious dish recommends a murderous ingredient. Pasted into the autumn preview were cooking instructions for the dish "Wild rabbit with capers", which is seasoned with three leaves of foxglove. This advertising material was intended as an allusion to Maxie Kaiser's passion for cooking and willingness to murder, the main character of the advertised crime thriller.
In order to check how many of the cards are still in circulation, the publishing house urgently warns against destroying or disposing of them and asks for them to be returned. According to the recall, care should be taken to ensure that the prescription card does not fall into the wrong hands. This sounds like a PR stunt for the announcement of the thriller. But it is not. Press officer Ragna Sieckmann even expressly pointed out on Thursday that this was not a PR stunt.
In order to check how many of the cards are still in circulation, the publishing house urgently warns against destroying or disposing of them and asks for them to be returned. According to the recall, care should be taken to ensure that the prescription card does not fall into the wrong hands. This sounds like a PR stunt for the announcement of the thriller. But it is not. Press officer Ragna Sieckmann even expressly pointed out on Thursday that this was not a PR stunt.
