Last but not least: Unteachable button pushers
After the global viral success of the "Push Button to Add Drama" campaign, you would think that people would be more aware of how to deal with buttons that prompt them to press.
Over 42 million people have registered on Youtube the campaign for the Belgian TV channel TNT. Passers-by who pressed the red button in a quiet city center witnessed a unique action spectacle.
The recently published sequel once again took place in a shopping street - this time in the Dutch city of Dordrecht, this time in winter. Grateful victims, curious to press on anything red and round, were once again found in abundance in the second edition. To their credit, they were even more involved in the action than in the previous campaign. Even if it cannot be ruled out that certain "victims" were involved. The Belgian agency Duval Guillaume Modem was once again responsible for the spectacle. (hae)
