Last but not least: Stunning bad breath
Anyone in the French city of Rouen who was asked for directions may have experienced the biggest shock of their life. Because as soon as they opened their mouth to help the person in need, that person and all the other passersby fainted.
No wonder, because without Tictac you stink so badly from your mouth that your fellow human beings could lose consciousness. At least that was the message of a surprising flash mob campaign by the Ferrero brand Tictac. The reactions of the "victims" varied - from fleeing the square to embarrassed laughter and attempts at resuscitation.
Incidentally, anyone who held out long enough in the square was relieved of their feelings of guilt - after being offered a Tictac, the situation was resolved. According to Horizont.net, the campaign was developed by Ogilvy & Mather France.
