Last but not least: wrapped around the finger
At the airport, Samsonite turned passengers into more or less voluntary advertising media.
Do you actually know why people have their suitcases wrapped in foil at the airport? Apparently there are several reasons for this. 1) The suitcases are protected from thieves during check-in. 2) People notice when the suitcase has been opened. 3) The film keeps the suitcase together if it is damaged or too full. 4) The film prevents "stowaways" - prohibited items such as drugs or weapons - from being smuggled into the suitcase unnoticed. 5) The film protects the suitcase from damage during check-in.
Publicis Conseil and Samsonite offered the service free of charge. The catch: the inscription "I wish I had a Samsonite" was included free of charge. Because with a really good suitcase, the filming wouldn't even be necessary. It's win-win, but certainly not quite as win-win as the case film would have us believe. It's humiliating, but what else can you do when you get something for free? And the result looks somehow charming after all. (hae)
