Last but not least: drink beer instead
Everyone's talking about computers, the web, and social media. The cult beer Astra bucks this trend and reveals what Hamburg's Kiez has to do with Windows, Twitter, and the like.
Under the motto "Astra remains analog", the brewery shows what it means by Twitter, Windows and a gigahertz. The subjects range from funny and clumsy to rude and sexist. But they are definitely informative. And there are also educational intentions behind them. Astra wants to get consumers away from the screen and out into the real world - or the nearest pub. After all, drinking beer is more fun in company. To accelerate this step, the brewery moved all of its web activities to a pub in Hamburg in April and May. However, Astra has apparently had enough of the web-free life. As the industry service Horizont.net knows, there will be no more posters for the campaign. This may be due to the devastating experience of the Astra twitterer who took the plunge into reality (see video below). On Twitter, you can decide which bird you want to follow.
