Last but not least: Tiger Woods - now even more authentic for Gillette
The rumors surrounding golfer Tiger Woods« scandal-ridden personal life aren’t exactly good for his image. But what about the reputation of the Gillette brand, for which Woods has served as a brand ambassador since 2007 as a »Gillette Champion” alongside Roger Federer and Thierry Henry? Is the golfer still a good figurehead?
Now more than ever! After the scandals, Gillette now has a "real" personality in Tiger Woods, a brand expert told the trade magazine Advertising Age. Tiger Woods has therefore become more authentic - "real people doing real things". What's more, Tiger Woods lives a lifestyle that many men can only dream of. If anything, Roger Federer should be kicked off the team. He can't hold a candle to Tiger Woods in this respect. The only sin of the new father is to have cried in public. How is he supposed to fit into the razor blade manufacturer's concept? After all, it's not about baby powder!
