Last but not least: The Answer is blowing in the Wind
The two testicles from the Australian underwear campaign are back. Now they're displaying the temperature on an interactive billboard.
At the end of October 2015 at this point the campaign by Australian agency Clemenger BBDO for underwear company Bonds. The message: underpants should be comfortable - so that everyone involved feels good. The campaign was not only met with enthusiasm in its home country, but also aroused great interest here in Germany. Not only because sex is sexy - but also because the idea and implementation were good. In other words: We're staying tuned. Especially when the two friendly testicles on an oversized, impressively large billboard display the temperature. And react accordingly. (hae)
