Last but not least: Phone call with Che Guevara
Marketing has to become more and more aggressive to have any impact at all. We know revolutionary ideas buzz, viral and guerrilla marketing. No wonder that now also the guerrilla leader par excellence is abused as a brand.
Marketing must become increasingly aggressive to have any impact today. We know revolutionary ideas buzz, viral and guerrilla marketing. So it is only logical that now also the guerrilla guide par excellence is marketed as a brand. "Start the price revolución now"! With this Slogan the virtual portable radio offerer Che Mobil Che-mobil.de starts these days its service on the German portable radio market. The low costs for most domestic and international calls are advertised. The executive committee of Che Mobil shows up very optimistically over the success of the total concept of the company. They are the first on the German market to avoid expensive roaming charges, they say. A revolutionary project, in other words. The old 68ers, who would rightly be upset by the misuse of an anti-capitalist icon, are excluded from the target group of 14 to 49-year-olds, thanks to the marketing idea.
