Last but not least: Let technology fans tinker around
Conrad Electronic is «full of ideas.» And that’s exactly what the electronics retailer expects from its customers. Their current Christmas campaign shows that they certainly have plenty of them...
Under the motto "You have the fun, we have the technology", Conrad is calling on DIY enthusiasts and tinkerers to give free rein to their creativity and implement their ideas with materials from the specialist store. The company, which positions itself as the "official supplier to all technology fans", is showing the results on Facebook, in TV commercials and on Technikspass.deThe "safest bicycle lock in the world" and a ball machine for Jerry the dog are just two of the projects.
The Hamburg advertising agency Vasata Schröder Florenz is responsible for the campaign.
