Last but not least: Taugenix
The International Ice Hockey Federation reaps ridicule and scorn for a YouTube video. Perhaps they should have tried a little harder after all.
In 2017, the Ice Hockey World Championship will take place in Germany and France. Three days ago, the International Ice Hockey Federation (IFHF) let the cat out of the bag: None other than Asterix and Obelix will be the mascots for the major event. Why exactly is not entirely clear at first. If the connection to one of the hosts is clear, there is no connection to Germany. Presumably the double mascot alludes to the double hosts. The IFHF has published a video to explain the choice of comic heroes - and has so far done itself a disservice. The reason: the video is more reminiscent of a school project than the official communication of a world federation.
Perhaps the video really was made by a student or a trainee. That would almost make the association likeable again. Just think of the multi-million euro campaigns with which football's counterpart, FIFA, is trying to improve its battered image - and yet it is more unpopular than ever. In ice hockey, the truth is probably still on the field and the whole shebang is of less interest. Maybe Büne "Pussy-Zeug" Huber was right after all. (hae)
via Vice.com
