Last but not least: playfully refreshed

In June, the Ukrainian city of Lviv hosted the annual Alfa Jazz Festival took place. To mark the musical festivities, the Kiev agency Banda set up a mixture of piano and drinks machine in the city center for the Borjomi mineral water brand.

The curious passers-by gradually became aware that the keyboard was not there for decoration, but rather to replace the cash inlet. Only those who played for a certain amount of time - and at least with good will - were finally rewarded with a bottle of drink. And with an exhilarating experience.

The idea may not be earth-shattering - but it is at least charming. And if only half of the amused passers-by shown in the Case film are real, even more charming. Good ideas are definitely crisis-resistant. (hae)