Last but not least: Spar-da-da at the Copacabana
Media Markt came up with a new idea for how to avoid looking «silly» in other situations as well. For example, as a tech geek at the World Cup in Brazil: naturally, with a camera, headphones, and a giant TV.
After all, the World Cup in Brazil is also a championship for upgrading electronic gadgets. And since you don't want to buy them on the beach in Brazil, there's only one thing to do: save money - "I'm not stupid.
One of the spots from Media-Markt lead agency Ogilvy & Mather is thanks to Horizon.net already on Youtube (uma):
