Last but not least: copywriting is so romantic

Anyone who has ever watched television at inappropriate times knows that the private broadcasters we trust are not only selling off their frequencies to Mike Shiva's Heilbringer, but also to teleshopping channels. These channels, in turn, recoup their expenditure with rotating mops, laser-sharpened V-slicers or folk music. Store 24 Direct is particularly good at the latter. Uninitiated viewers not only learn why you have to pay 90 francs for four CDs these days, but also that a man called Louis Menar is a living legend in this field. So legendary that, according to the voice-over, it was almost difficult to limit the selection of his greatest hits to 80 titles. To illustrate this, a talented lyricist contributes arguments in an impressive cadence and leaves no doubt that the ordering process is just a formality. Or what do you have to counter the statement "This song is so romantic!"? And "No one is as uniquely wonderful as he is!" should silence even the last critic. Here are a few examples:

The original video can be viewed at this link can be called up. The background music is a big part of the fascination. Store 24 Direct also offers a variety of other folk music gems. For example, the publisher Vreni Schneider's musical talent was already discovered when Swiss television still thought she was a ski racer. Her compilation includes titles such as "Sex und Rösti ("das isch's Gröschti!") and "Cervelat" ("en ächte Schwyzer Maa, de brucht en Cervelat"). (hae)