Last but not least: Snickers with nuts and beans

"You're not yourself when you're hungry!" - this is how the global Snickers campaign has been exposing hungry men who behave like annoying divas and only become socially acceptable again by eating chocolate bars for almost three years. The diva principle was funny, but after what felt like 10,000 TV broadcasts, the audience probably started to laugh it off. So it's time for a new advertising face: Mr. Bean! The popular island bumpkin finds himself in wonderful martial arts parodies created by AMV BBDO - at least until the fallible fighter has had his snack. The audience applauds and in just three days Snickers UK achieves millions of views on YouTube. Perhaps the campaign could run for a year or two less this time - after all, you should always stop when it's best. (hae)