Last but not least: SMC founder Gaston Friedländer is 100 years old
On December 16, Gaston Friedländer, founder of Swiss Marketing (SMC), celebrated his 100th birthday in Zurich. It was with him that the history of SMC began some 50 years ago as an Erfa group with 25 members.
On December 16, Gaston Friedländer, founder of Swiss Marketing (SMC), celebrated his 100th birthday in Zurich. The history of SMC began with him around 50 years ago as an Erfa group of 25 people. Today, with 2,500 members, it is the largest Swiss professional association for managers in marketing and sales. The Erfa Group has become an established forum for marketing people, a platform for professional advancement that works with the high level of knowledge and experience of its members and still promotes the exchange of experience after 50 years. Gaston Friedländer lives in "Sydefädeli" in Zurich-Höngg, where he continues to enjoy good health. We congratulate him.
