Last but not least: Small talk via Choccolate Touch
Intesity, Desire, Wildfire or Sensation - these fiery names appropriately designate various condoms available on the market. Smartphone manufacturers such as Samsung and HTC also call their devices by these names. Appropriate or not?
HTC calls its cell phones Desire, Wildfire or Sensation, and condom manufacturers use the same names to advertise their products. Samsung has also clearly based the names of its devices on contraceptives: Intensity, Fascinate and Vitality are their names. The South Korean manufacturer LG even has a product called Choccolate Touch in its range.
The marketing blog "Intercom" has dealt extensively with this phenomenon and has published an interesting Table created. It shows the fascinating overlap between the condom and smartphone industries. It also gives cell phone manufacturers some good advice: "If your product isn't a condom, don't call it one." We agree - after all, condoms and smartphones really have nothing to do with each other: Whereas with condoms, the bigger the better, the opposite is true for cell phones. And anyway: a Choccolate Touch on the ear is not really necessary ...
(Sources: 20min.ch, blog.intercom.io, picture: Keystone)
