Last but not least: Skittles makes the world more colorful for everyone
«See the rainbow. Taste the rainbow.» But how can people with color blindness fully enjoy these rainbow-colored candies? Skittles set out to solve this problem.
If you can't see the rainbow, you can't enjoy Skittles to the full, said the sweet manufacturer. The problem of color blindness affects around 300 million people worldwide. For a long time, the malfunction of the color receptors could not be corrected with a pair of glasses. Until the Californian company Enchroma launched the "Digital Color Boost" technology on the market last year, which makes exactly that possible.
Skittles is now using this technology for a campaign. The candy manufacturer commissioned Enchroma to design packaging that looks colorful even for the colorblind thanks to "Digital Color Boost". This makes the Skittles packaging extremely eye-catching for those for whom the world otherwise appears colorless. For colorblind people, the kiosk display looks like this:
Here, two have clearly come together to form a perfect brand partnership. (sis)
