Last but not least: Are you still with Woo Woo?
Two marketing experts catch the latest trend in the elevator and don't hesitate for long. Adobe's new campaign takes the mickey out of its own target group.
In today's fast-paced society, many trends are too short-lived to be worth talking about. If everyone is excited about the latest idea one day, they have usually forgotten about it the next day or replaced it with an even newer trend. We're not just talking about internet phenomena - the global women's community recently posed topless with their backs to the camera in the wild (name of the phenomenon unfortunately already forgotten) - but also apps and social networks. If the marketing department wants to jump on the bandwagon, it either needs to have a good nose, be very quick or take its time to rethink the whole thing.
With the Marketing Cloud, Adobe provides analysis and targeting tools to potentially avoid these mistakes. Reveals the spot by the agency Goodby Silverstein & Partners. By the way: Are YOU (still) with Woo Woo? (hae)
