Last but not least: Seven dwarfs pack their seven things
The creative team at the Basel-based Oswald Siegfried advertising agency ventured far beyond the seven mountains and invited Snow White’s seven dwarfs to take a test drive and participate in a photo shoot.
For thousands of years, the number seven has been a symbol of luck and perfection. This is why OSW invited the seven dwarves to test drive the BMW for Abt Automobile and their invitation card for the presentation of the first BMW 2 Series Grand Tourer. The result was a mailing and a poster motif. (uma)
Responsible at Abt Automobile: Thomas Keller and Ralph Burget (Managing Directors). Responsible at OSW: Michael Oswald (CD), Youri Laubscher (Art Direction), Dominique Wegmann (Text), Nadine Siegfried and Raphael Bucher (Consulting).
