Last but not least: SF stands by Axpo
The Super League has a new main sponsor. Swiss television is still struggling to come to terms with this fact.
In the Saturday broadcast of Sportpanorama, the results overview and table continued to be titled "Axpo Super League", as 20min.ch was noticed. This is probably not how the new main sponsor Raiffeisen imagined the debut of its football commitment.
But many football fans don't care whether the league is called the Axpo, Raiffeisen or Burger King Super League anyway - they consistently stick to the traditional National League ("Nati") A. Not so Swiss television: In order to do justice to the globalized naming concept of the Swiss Super League, information on cards and goals is now shown in English during live broadcasts. Millions of football fans from all over the world breathe a sigh of relief. Good things come to those who wait.
