Last but not least: black, white, red - or would you prefer skin-colored?
It won't have escaped the attention of observant Facebook users: Women who are otherwise quite capable of writing nuanced status updates posted messages like «black as night,» «sky blue,» or «red with lace.».
It is easy to see that this must be the current bra color of the lady in question. A chain email had asked Facebook users to publish these. It is still unclear where the original chain message came from. However, rumor has it that the purpose of the campaign was to raise awareness of breast cancer. Which not everyone agrees with. The term "slacktivism" is already doing the rounds online in this context. Not familiar with "slacktivism"? It's a mixture of slacktivism and activism - convenient symbolic gestures at the click of a mouse that have no real impact on political or social developments. And of course there are also free riders in this campaign: for example, they try to persuade women to upload photos of themselves in their underwear for the good cause. Nice try. However, the campaign is unlikely to harm anyone. And even if it may not be of any use to anyone: It's always interesting to get a little insight into the general bra situation - who would have thought, for example, that "skin-colored" is trendy again?
