Last but not least: Shaking and stirring prohibited

It's hard to shake the feeling that the media always find a reason to make James Bond a topic of discussion. If a new film isn't premiering, a change of actor or the announcement of the new Bond girl is sure to give cause to discuss the usual Bond topics for the umpteenth time. Sean Connery is untouchable. Despite George Lazenby, "On Her Majesty's Secret Service" is the most underrated Bond film. The earlier cars simply harmonized better with the agent's personality than the models that fit into the sponsors' product placement agenda today. And if there's nothing going on, a provincial newspaper somewhere in the world will surely crown Ursula Andress the Bond girl of the millennium.

James Bond is currently celebrating 50 years in the movies. On October 5, 20minuten.ch devoted so much space to this anniversary with Bond girls and Q gadgets that even the Beatles became a side note. The band released their first single "Love Me Do" on the same day that "Dr. No" premiered in 1962. Completely unimportant, exactly.

The new Bond "Skyfall" will be released on schedule soon. Two questions come to mind. Firstly, will it be better than its predecessor, Quantum of Solace, which - despite all the home-field sentiment - took some getting used to? And secondly: Can Bond continue to drink shaken martinis or will he now have to reach for Coca Cola Zero at the poker table (please don't shake the can!)? According to a press release, Coca Cola has arranged a partnership between "Skyfall" and "Coca Cola Zero". The amount of the payment seems to justify the questionable connection to the pleasure-oriented secret agent. And Coca Cola, as the press release points out, was already on board for the last film. The fact that limited edition Zero packaging in the Bond design is now appearing should at least be mentioned at this point. The following commercial, which was recently launched and takes an ironic approach to the Bond theme of Zero, is more fun. (hae)