Last but not least: living more beautifully

Domestic violence doesn't just happen in the lower social classes on the margins of society. It happens everywhere - even where you wouldn't expect it. For example, in houses that are usually presented in the best light in architecture and interior design magazines. In families and marriages that appear perfect on the outside. Specifically, in one in four New Zealand homes occupied by a higher income bracket. FCB Auckland shows this in a campaign worth seeing, which was created in collaboration with New Zealand's most important home magazine Home. At first glance, it is a completely normal article in which a family describes the perfect house in the perfect location - "Paradise Hill". On every page, inconsistencies in the photos hint that perhaps not everything is as perfect as the text suggests. The result of the campaign, on the other hand, was perfect: suddenly the whole of New Zealand was talking about the issue - in the mass media and on social media. (hae)