Last but not least: Beautiful advertising lies
Too good to be true: Cosmetics giant L'Oréal has had to pull an advertising campaign for makeup featuring Hollywood star Julia Roberts. The actress looks too beautiful in the posters.
The photos of Julia Roberts' face are too heavily retouched. This is according to the British advertising watchdog. The images of the 43-year-old are therefore misleading. The same also applies to pictures of supermodel Christy Turlington.
The group was denounced by Liberal Democrat MP Jo Swinson. According to the SDA, she had complained to the supervisors. In times of increasing beauty mania and increasing eating disorders among young girls, L'Oreal's advertising gives the impression that make-up can work miracles.
The company, which advertises two different make-ups with Roberts and Turlington, had complained that the advertising showed effects that were actually achievable - even if the posters had been digitally enhanced, which L'Oreal also admitted.
