Last but not least: Worse advertise with Osama

Dramatic, exaggerated and surprising elements always go down well in advertising. And because the congressional elections are just around the corner in America and the Republicans are lagging behind in the polls, they have turned to this tried and tested means for their latest election commercial. In the dramatically staged film, none other than public enemy number one Osama Bin Laden is used to bring voters to the polls and Republicans back to power. To this end, the film virtuously plays on the registers of fear: The al Qaeda chief calls for the killing of U.S. citizens and threatens more attacks. The quotes are from previous years. Images of training camps are shown in the background. The end of the one-minute spot is faded in with the quote: "What is yet to come will be even worse" - followed by an explosion.

It seems unlikely that Osama's likeness and the advertising of terror will be able to persuade voters to change their minds. Representatives of the Democrats see the election commercial only as a desperate attempt by the Republicans to mobilize their voters. The commercial will run on U.S. cable television starting Monday.