Last but not least: Hotter than a Playboy bunny
Playboy, in collaboration with W&V, launched a contest to mark the men's magazine's 40th anniversary. The challenge: Advertisers were asked to design visuals for clients that incorporated references to Playboy, bunnies, girls, and so on and so forth.
Every month in 2012, one of the winning designs will be featured on a full page in Playboy—free of charge, of course. The winner for March is a campaign by the Cassens-Copywriter agency for Paul Wirth’s cutlery. The message: Paul Wirth’s knives are so incredibly sharp that even Playboy could take a cue from them.
And this is what the sharp masterpiece looks like—poor little bunny:
