Last but not least: back scratcher
The California lottery company Calottery is launching a ticket that offers an extra chance on the back. This incredible innovation is being promoted in true Apple style—a home run.
From April 22 through May 26, California ticket enthusiasts will enjoy a free chance update. In addition to the 23 winning chances on the front, the "Extra Play" ticket also offers five more on the back.
The Go offers a maximum prize of 150'000 dollars, costs 5 dollars and every 3.75th ticket is a hit. That's about the same as the lottery tickets we can buy at the kiosk and usually get the loser - even if "Win for Life" sounds so tempting.
In short: not overly interesting. It's good to be able to count on an agency that nevertheless turns the news into an event. David & Goliath Los Angeles communicates the launch of "Scratch my Back" with a delightful Apple parody. Steve Jobs probably wouldn't turn over in his grave, but would laugh about it with relish. (hae)
