Last but not least: Rampensau
If you won't listen, you'll have to learn the hard way: Argentine drivers who ignore parking rules were taught a good lesson.
In Buenos Aires, many drivers apparently park where it is particularly inconvenient for people with walking disabilities: in front of the wheelchair ramps on the sidewalks. Presumably the drivers had a window seat at driving school. Or simply the wrong driving instructor. Driver's School knows better and, with the help of the VML agency, combined the desired learning effect with a viral campaign that suddenly had the whole of Argentina talking about it and has now even made it to Switzerland. A ski jump was built around the incorrectly parked cars in no time at all - for an extreme wheelchair user. Video filmed, ramp dismantled, QR code stuck to the car and there you have a lesson that you won't forget in a hurry. Even as a spectator. It's great! (hae)
