Last but not least: Radiohead's experiences with the land of milk and honey, the Internet

 The British band Radiohead has never been known for intimate flirtations with big companies. Rather, they are known for their creativity, unconventional music and extremely loyal fan base. However, it is precisely this fan base that now seems to be far less appreciative of the band than was to be expected. As various sources are now reporting, the trust-based download system on the band's website has hardly proved its worth. For a month, Radiohead offered their new album "In Rainbows" for download for a price to be determined by the buyers themselves. At first, the band reported great success: 1.2 million fans are said to have downloaded the album. However, only two out of five downloaders are said to have actually paid anything for the work. On average, only just under three francs were spent per album instead of the expected ten francs. This is roughly the same amount that the band would have received from a major record company. This shows one thing above all: a band like Radiohead can easily afford something like this in between, but the "name-your-own-price" tactic is not a viable solution for lesser-known bands. The band denies the figures, but strictly refuses to publish sales statistics. The album is soon to be released in traditional form. Oasis also wants to leave it at that for the time being. Only over his dead body will their new album be available for free, emphasized Liam Gallagher as clearly as usual. However, a similarly clever marketing campaign would do the Gallaghers a lot of good, especially as they are suffering from weakening sales.