Last but not least: pure carnal pleasure
People buy *Playboy* just for the exciting articles. And they eat Bifi just for all the vitamins. Yeah, yeah, sure.
To mark Playboy's 40th birthday, the men's magazine has launched a competition together with W&V. The task: advertisers were to design motifs for customers and create a reference to Playboy and everything that goes with it. In March, we have already Winning motif presented. Today you can enjoy another motif - this one is from Wuv.de from the G.V.K. agency and makes a relatively subtle connection between a sausage with plastic skin and men's carnal desires - hopefully we can all agree that it could be a lot more crude:
(Image: Wuv.de/Unilever/GVK/Playboy)
