Last but not least: celebrity hunting as a PR stunt
A couple pushing two conspicuously large baby carriages in front of them visit Berlin Fashion Week. Suddenly they are surrounded by a horde of paparazzi taking wild pictures.
And although no one really knows who the couple with the baby carriages are, everyone snaps and takes photos - it must be some kind of star. But the real stars are the baby carriages. This is a guerrilla campaign for the Dutch baby carriage manufacturer Bugaboo. The idea was developed by the Berlin agency Bold. (Source: Wuv.de)
