Last but not least: Practice-oriented advertising
Inspiring advertising doesn't necessarily have to be funny or entertaining: Mayo Draft FCB, in collaboration with the Technical University of Peru, has installed a billboard that produces drinking water.
The agency has created a particularly practice-oriented campaign for the UTEC (University of Engineering and Technology) in Peru to get young people interested in studying mechanical engineering. The large surface produces water from air, which is collected in 96-liter tanks. At the foot of the oversized poster stand, it is made available to the population free of charge via a tap. The advertising sign is in the right place: Lima is located in the desert, it rarely rains and many inhabitants are in desperate need of clean drinking water. (hae)
