Last but not least: bang
Beer bellies can be tucked in in the short term, but cannot be hidden in the long term. Just train them away. A fitness chain visualizes what you don't want to admit.
With 40,000 members at 18 locations, Kingdom of Sports is one of the leading providers of club fitness in northern Germany. Apparently 40,000 is not enough, because the chain is launching a campaign worth seeing to recruit new kilo-sweaters. Whereby "worth seeing" is an elastic term. As stretchy as a pair of stretch jeans when your proud belly no longer fits into inflexible legwear. Message: From a certain belly size, training away is less costly than covering up. Makes sense. (hae)
