Last but not least: NZZ one year too early

The Neue Zürcher Zeitung is establishing itself as a leading media outlet in the fashion world and is presenting the 2013/14 winter collection.

Editorial - January 16, 2013

"We are living in serious times in which we have to set priorities," the NZZ quotes Tomas Maier, Creative Director of the luxury brand Bottega Veneta, in its latest newsletter. Because in fashion, as elsewhere in the face of the economic crisis, the motto is: "Back to business". The preview of the 2013/14 winter collection, announced by NZZ style expert Jeroen van Rooijen, is therefore number one in the Nzz.ch Top News in the morning. The new designs for winter, which will not return for another year, are less confusing than the core themes announced by the NZZ. Or where exactly were the NZZ's priorities again? Since fashion suddenly seems so incredibly important for the Neue Zürcher Zeitung, we can only conclude that the NZZ wants to present itself as the new leading medium for fashion. "Leading the way everywhere" would be another symbolic motto in this context, which has certainly been used in the fashion industry before. (uma)