Last but not least: Only for the demanding readership of Weltwoche

Die Weltwoche has come up with something special for its readers: an «exclusive» 5-star educational trip to Turkey. Well then, have fun!

"Pure luxury - between beach and antiquity. 8-day 5-star educational trip on the Turkish Riviera and Aegean Sea," reads the letter accompanying the current issue. "An exclusive offer for loyal Weltwoche readers," it promises. It is somewhat irritating that loyal readers of the free newspaper Spatz, for example, can also enjoy the offer - with the same travel dates. Exclusive can mean all sorts of things. Is Weltwoche targeting the same "discerning readership" that it usually does?

To the offer on Spatz-zeitung.ch. 

 

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