Last but not least: New subjects for the Sunday newspaper campaign?
Does this sound familiar? Did you just think of that Sunday newspaper ad campaign? Then you're way off the mark...
At first glance, you might think that the subject bears the signature of Advico Young & Rubicam - the agency that created the well-known poster campaign for the Sonntagszeitung. On closer inspection, however, it quickly becomes clear that something must be wrong: the same guy is always pictured - and who is he anyway? A well-known politician? No, the man staged as a manikin is the American actor Paul Giamatti. And the poster advertises the newly produced film Cold Souls, a new Hollywood production that describes itself as a "soul searching comedy" and in which Giamatti plays the leading role.
The advertisers at Advico Young & Rubicam are delighted. They see themselves as a source of inspiration: "From time to time, advertisers get their inspiration from various areas of art. It's all the more gratifying when it works the other way around," they comment. So the current poster campaign seems to have actually made it to Hollywood. Or was it pure coincidence?
The advertisers at Advico Young & Rubicam are delighted. They see themselves as a source of inspiration: "From time to time, advertisers get their inspiration from various areas of art. It's all the more gratifying when it works the other way around," they comment. So the current poster campaign seems to have actually made it to Hollywood. Or was it pure coincidence?
