Last but not least: Naked tare instead of fur
The Hamburg-based agency Grimm Gallun Holtappels is helping the animal welfare organization Vier Pfoten raise awareness about the unspeakable practice of real-fur fashion. Let’s head to the virtual nude parade.
Wearing fur used to be a matter of conscience - today it symbolizes people who are unable or unwilling to inform themselves in the information age. Young people imagine grumpy grandmothers with dusty mink coats. Pictures of Chinese farms and markets seem so surreal that it is best not to look at them at all. This certainly has nothing to do with the fluffy trim on your own jacket.
To ensure that the topic is not completely forgotten, the Hamburg agency Grimm Gallun Holtappels in cooperation with Vier Pfoten Online campaign launched. Users create an individual avatar that participates naked in a virtual protest parade. In addition to the usual attempts at enlightenment, this turns out to be quite amusing. After all, men alone have 20 variations of primary sexual organs to choose from. Women too, by the way. And 27 noses. Those who spread their own "Nacketar" particularly diligently will win extras such as beer glasses, whips or motorcycle helmets. The parade is growing at a rapid pace, with 473 people currently taking part. Pardon, 478. Even the agency founders Grimm, Gallun and Holtappels didn't miss the opportunity to take their virtual clothes off for a good cause, as the first picture shows. Maybe it will help this time. And the campaign should certainly be more credible than the supermodels who stripped off in the 90s only to take part in fur fashion shows again shortly afterwards. (hae)
