Last but not least: Mog reloaded
Just in time for the holiday season, the supermarket chain Sainsbury’s is bringing back Mog, the most famous cat in British children’s literature. Lovingly animated—and incredibly successful.
The commercial "Sainsbury's OFFICIAL Christmas Advert 2015 - Mog's Christmas Calamity" was uploaded to YouTube on November 12 - three days later, the number of clicks is already approaching seven million. This is an impressive, record-breaking number, even for very viral films. The reason: the supermarket chain is bringing back Mog, the children's book cat drawn by Judith Kerr. Kerr brought him to life in 1970 with the book "Mog the Forgetful Cat" - and, unusually for children's book heroes, let him die of old age in 2002 with the 16th book ("Goodbye, Mog").
A plush Mog and a book version of the ad will also be launched with the commercial. The proceeds from the products sold exclusively at Sainsbury's will be donated to the charity "Save the Children". Incidentally, Judiht Kerr herself appears in the commercial as a neighbor. The agency AMV BBDO is responsible for the viral hit. (hae)
