Last but not least: Becoming a YouTube star with the periodic table
It’s often hard to figure out how hits on YouTube—such as «Gangnam Style»—come about. But these successes aren’t purely coincidental, says Webvideo.com.
The company has developed a YouTube periodic system that compiles the decisive factors to generate more clicks. Webvideo.com promises that success can be planned to a certain extent. For a better overview, the periodic table divides videos into three categories:
The focus is first on the individual video (red), then on the entire channel (green) and finally on viewer engagement in connection with the video (blue). This should make it possible to observe and optimize these areas individually. To show which of the factors are particularly important, they are also weighted differently. According to Webvideo.com, this makes it possible to quickly monitor the elements with the greatest influence across all categories and increase the success of a video. Andreas Graap, founder of Webvideo.com, goes even further: "With the YouTube periodic system, we provide a guide that clearly lists the success factors for videos on the platform."
Sounds promising. At least at first glance. But then you realize that the periodic table is not a tool for automatically assessing your own videos. Nor does it provide any tools on how to go about getting more clicks. The periodic table merely asks questions. For example, the title says: "How meaningful is the title?". Or the description says: "Is the description comprehensive?". Very meaningful. And comprehensively explained. (uma)
