Last but not least: Made with love
Kreisvier Communications has created a campaign with love for Swissfriends.ch. The agency brings hearts together on TV, radio and in advertisements.
The dating site with the heart currently advises: "Find your heart on Swissfriends.ch". Now the Basel agency Kreisvier Communications has developed a campaign to show that Swissfriends.ch brings people together in real life. The ads as well as the TV and radio spots are all about the little pleasures of everyday life that are simply better with a boyfriend or girlfriend. Playfully ironic text charts are intended to bring lightness into life. Kreisvier also dovetails the classic channels with below-the-line measures in the online area.
The Swiss dating site Swissfriends.ch has over 200,000 members a year In February 2011, Kreisvier won the budget for the new website, which will be followed by a sequel in the fall. Hearts will probably be in demand again then.
Responsible at Swissfriends.ch: Yvan Vuignier (Managing Director), Sarah Stiefel (Marketing Manager). Responsible at Kreisvier: Christian Jost, Angie Stubauer, Fabia Meloni (consulting), Sven Kahler (art direction), Nadine Weber (graphics), Gerald Mink, Sara Steinmann (text). TV production: Combo Entertainment, Zurich. Radio production and sound: Tonton, Basel.
