Last but not least: Advertising with other people's brands
The Swiss food conglomerate Nestlé is alleged to have illegally used the name «Weight Watchers» on ice cream packaging. According to a complaint filed with the Federal Court in Manhattan, the ice cream brand “Skinny Cow,” owned by Nestlé subsidiary Dreyer’s, has used the Weight Watchers name and trademark on websites and packaging.
The Swiss food multinational Nestlé is said to be illegally using the name Weight Watchers on ice cream packaging. This was reported by Cash.ch on Thursday. According to a statement of claim filed at the Federal Court in Manhattan, the ice cream producer "Skinny Cow" of the Nestlé-owned company Dreyer's used the name and brand Weight Watchers on websites and packaging. Which seems understandable, given the brand name: "Skinny Cow". In addition, Nestlé's ready meal brand "Lean Cousine" also infringed the trademark rights of Weight Watchers. But the name theft is not enough. Nestlé is also said to have made quick use of the Weight Watchers points system for weight loss.
Weigth Watchers is now demanding unspecified damages and an immediate end to the trademark infringement. The company has built up its apparently theft-worthy brand name, including its customer base, over the last 46 years.
Weigth Watchers is now demanding unspecified damages and an immediate end to the trademark infringement. The company has built up its apparently theft-worthy brand name, including its customer base, over the last 46 years.
