Last but not least: With Facebook to the desired flight neighbor
Facebook users can now not only choose their friends but also the person sitting next to them on a plane. That's because Finnair has launched a social check-in service.
And it works like this: Finnair's social check-in service links the Facebook profile to the flight seat. Other passengers can see the Facebook profile and the passenger can see who else has checked in for the same flight. After check-in, the user can share their destination and planned arrival time with their social media friends.
"Many people like to let their friends know where they are traveling to on Facebook. We wanted to simplify this process and add value to the check-in process for those who want to know who is on the same plane and who like to meet new people," says Aku Varamäki, Social Media Manager at Finnair. "Our aim is to make air travel more social and to integrate social networks into the journey in a way that our customers enjoy," adds Jarkko Konttinen, Vice President Marketing.
This means that "poking" is now superfluous. Instead, Facebook users can now poke others live on a Finnair flight. (uma)
The service only shows the customer's public Facebook profile, which is only visible to passengers on the same flight. Everyone is free to use the social check-in service - so passengers can continue to travel "incognito". It is also possible to deactivate the social check-in service at any time and remove the link between the profile and the flight seating plan so that the profile is no longer visible to other passengers.
In the initial phase, the service is only linked to Facebook - other social networks will follow. The service was developed in collaboration with the Amadeus IT Group.
