Last but not least: The angels land in Zurich with Axe
Axe Excite tempts even angels. At least, that's what Axe's latest commercial proves. In it, you see these heavenly beings literally falling from the sky.
In January, Axe launched the new Axe Excite product on the market. In the commercial for the campaign, you can see the heavenly beings on earth searching for the source of the seductive scent of Axe Excite. On Friday, March 11 and Saturday, March 12, 2011, some of the Axe angels will land in the shop window of Manor on Bahnhofstrasse in Zurich to present the new fragrance.
With the help of an innovative, interactive game, the angels also bring prizes to the people. For example, if you want to win a trip to the City of Angels - Los Angeles - all you have to do is walk past, grab a scented card and hold it up to a camera. The 3D animation will reveal whether you are one of the winners.
The campaign will be held virtually on Facebook accompanied. And the campaign has already had an effect, at least on the social media platform. Even if users there only rarely pay homage to the new fragrance or praise the commercial - the angels are well received. Yesterday, the wish was already expressed to immortalize the angels on posters.
