Last but not least: Problems never stay alone for long with alcohol
Alcohol rarely solves problems. On the contrary, it just creates a whole new set of them. But one man's misfortune is another man's joy.
The problems themselves are doing great thanks to excessive alcohol consumption. People suffering from lovesickness, depression and unemployment can be happy that they are finally no longer so lonely. The new Blue Cross commercials express this in a memorable way. They have been broadcast on Radio 1 since the end of last year and tell of the miraculous increase in mental and physical problems caused by alcohol.
If the in-depth psychological analyses of the spots seem a little superficial, change the radio station. (uma)
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Responsible at Blue Cross Zurich: Henrik Viertel (Head of Communications and Fundraising). Responsible at Advico Y&R: Markus Gut (overall responsibility), Dominik Oberwiler, Martin Stulz (CD), Martin Stulz (lyrics), Ramun Knapp (consulting) Jingle Jungle (studio), Michael Schwarz (sound engineer).
Teaser image: Keystone
