Last but not least: MBT shoes - beautiful looks different
People who wear MBT shoes may be doing something good for their health. Visually, however, they’re not doing themselves any favors. As far as design goes, the shoes are a clear failure. Just as unsexy as the shoes themselves is MBT’s new brand identity.
The MBT shoes are not an eye-catcher. But you still have to look. The same goes for the new poster. The motif seems thrown together and somehow seems pointless. For example, what is the dog doing on the wooden walkway, why the diver, where is the woman going anyway and what is the point of the scrap of fabric that somehow had to be on it? Never mind, it doesn't have to be pretty. Informative is more important, and it certainly is (see picture below)...
