Last but not least: Mastercard, and the world becomes colorful
If you buy online, have the right friends and, above all, the right credit card, the world can suddenly be incredibly colorful, easy and simple. At least that's what Mastercard is presenting on TV from today.
This little movie is about enjoying life and freedom of choice. No queues at the checkout, no crowded shopping centers, no annoying sales clerks. The only thing you need is a plastic card. It's as simple as that...
The aim is to show how easy, convenient and secure it is for customers to shop online with their Mastercard credit card, says Head of Marketing Dagmar Nedbal. The fun-loving film can be seen on RTL, Vox, Sat 1 and ARD, among others. It promotes the natural use of the payment method over the next two months. The 30-second film is accompanied by online activities and a longer film version on Yoube.com.
Mastercard has already been advertising the supposed freedom of credit cards for several weeks in titles such as Focus, Stern and Bunte, as Horizont.net writes. The agency responsible for creating the ads is McCann-Erickson in Frankfurt. The film was produced by Bakery Films in Hamburg. Planning and production is in the hands of Universal McCann, Frankfurt.
The aim is to show how easy, convenient and secure it is for customers to shop online with their Mastercard credit card, says Head of Marketing Dagmar Nedbal. The fun-loving film can be seen on RTL, Vox, Sat 1 and ARD, among others. It promotes the natural use of the payment method over the next two months. The 30-second film is accompanied by online activities and a longer film version on Yoube.com.
Mastercard has already been advertising the supposed freedom of credit cards for several weeks in titles such as Focus, Stern and Bunte, as Horizont.net writes. The agency responsible for creating the ads is McCann-Erickson in Frankfurt. The film was produced by Bakery Films in Hamburg. Planning and production is in the hands of Universal McCann, Frankfurt.
