Last but not least: Male discrimination
A promotional video for the children's aid organization Plan plays only when a woman is standing in front of the billboard. Men see only a link to the Plan website.
The men are thus to experience what it means to be excluded. Women, on the other hand, enjoy a 40-second film. This shows three 13-year-old girls from Great Britain, Mali and Thailand who talk about their lives. Under the slogan "Girls Only", the campaign aims to draw attention to the restrictions on women in many parts of the world.
This is made possible by an HD camera with facial recognition installed at a bus stop on London's Oxford Street. The campaign costs around 35'000 euros and is to run for two weeks.
On the website Plan-uk.org you can see the film in full length - also for the poor, discriminated men.
(Source: Lead-digital.com)
