Last but not least: Do it, but do it right!
We often hear that companies need to enhance their online presence with a short video. After all, users love watching video content. It's time to debunk this myth!
In general, web videos are a great thing, as they open up many opportunities. However, success and failure are very close together. The creators must succeed in winning over users in the first few seconds. Otherwise, they will quickly go elsewhere, as the online video specialists from Visible Measures show. If a post is rated as uninteresting, a fifth of viewers zap away after just ten seconds. After half a minute, a third of viewers have already left, and after one minute over 44 percent. It is therefore important to invest in the first few seconds. A spectacular introduction helps. After that, the facts come one after the other, so boredom doesn't arise in the first place. It can also do no harm to consider when the pain threshold has been reached in terms of length.
