Last but not least: "Luxury redefined"
Australian advertising executive David Johns actually just wanted to sell his old car. But then he shot a commercial that is anything but used or cheap.
"Luxury redefined" is one of the slogans in the commercial, which showcases a used car built in 1999. As David Johns is advertising his car - a Holden Barina - for sale and not just for fun, he has also created a special Website created. It ironically presents the used car in a very positive light.
The commercial has already been published on Huffingtonpost.de and Masahble.com. News.com has even already spoken to him about his elaborate "sales pitch".
//www.youtube.com/watch?v=BJj7Km7Raks
The car is "very reliable", according to the commercial. But how much does the car cost that the owner has gone to so much trouble to sell? Around 1,000 dollars, writes Mashable.com. Of course, such an effort is totally worth it...
But an effective sale was not the main reason for this spot. In truth, Johns simply had the time and wanted to show off his skills, as he told News.com. Too bad - as wacky and funny as the ad is, his motivations don't sound wacky or exciting at all. "I really wanted to redefine luxury", or "Only the best for my car" would somehow have gone down better as a reason than "out of boredom". (uma)
